Spoof advertisement
Companies, co-operates, and co-operations that work in the fashion industry usually have one thing in common – placing their products at a price tag that usually earns them more than double the profit. Typically, popular brands like H&M, Uniqlo, Old Navy, and Hollister would benefit this most from hosting seasonal sales, with the intention or either selling clothes that are made from either low-costing material, getting rid of old stocks, or benefiting from people buying in large quantities. With that, the companies would usually end up with five times more revenue compared to regular days.
The message intended by the H&M spoof advertisement would be to raise awareness that companies are charging consumers more than they should actually pay for. The boy, trying to grasp on the clothes resemble the personality of the consumers when and if a sale occurs. The personality is that of the need and the extreme want of purchasing the product because it “appears cheaper” and it probably worth “more value than intended.” The boy, dressed in black, also resembles that of a factory worker, where they would often get paid for many, less than a dollar a day. Which is to say that the clothes consumers purchased for about hundreds of dollars could be of value of as little as ten dollars. H&M is just one of the many companies that have practiced this, and it goes to show that consumers know little of what, where, when, how, and who they are buying from.
The message intended by the H&M spoof advertisement would be to raise awareness that companies are charging consumers more than they should actually pay for. The boy, trying to grasp on the clothes resemble the personality of the consumers when and if a sale occurs. The personality is that of the need and the extreme want of purchasing the product because it “appears cheaper” and it probably worth “more value than intended.” The boy, dressed in black, also resembles that of a factory worker, where they would often get paid for many, less than a dollar a day. Which is to say that the clothes consumers purchased for about hundreds of dollars could be of value of as little as ten dollars. H&M is just one of the many companies that have practiced this, and it goes to show that consumers know little of what, where, when, how, and who they are buying from.
Principles & elements of design
Some elements of design include colour, size, and value. The use of colour, or hue, of green as the background, emphasizes on how the brand endorses coolness, and gives out a very relaxed feeling of comfort and ease. The size of the font delivers justification on what message the brand is trying to exactly deliver. Whereas the message “500% Capital Profit” suggests that the brand is trying to cheat on their consumers by pricing their product that will give them as much profit as possible, which also suggests that their product might be made of low-quality or low-costing material, and not of value as their prices suggest. The value of the spoof ad is rather light, and brightly lit evenly throughout the ad. This helps the ad give out very happy and enthusiatic tones, which encourages the consumers to believe that the brand gives out good vibes, which then in return, encourages them to shop at their outlets more often.
This spoof ad uses the “C” advertisement style, and its focal point is at the top right, the brand’s logo, and the terminal point rests at the large white text. While the focal point rests at the brand’s logo, the subject of the ad would be the boy grasping on the clothes, whereas it would resemble the personality and attitude of a typical consumer during a seasonal sale. The advertisement subjects the hype and excitement caused by the consumers when they announce a sale. Many of which are ignorant to as the curiousity of the product they are purchasing. This spoof advertisement of H&M intends people to think before they buy.
This spoof ad uses the “C” advertisement style, and its focal point is at the top right, the brand’s logo, and the terminal point rests at the large white text. While the focal point rests at the brand’s logo, the subject of the ad would be the boy grasping on the clothes, whereas it would resemble the personality and attitude of a typical consumer during a seasonal sale. The advertisement subjects the hype and excitement caused by the consumers when they announce a sale. Many of which are ignorant to as the curiousity of the product they are purchasing. This spoof advertisement of H&M intends people to think before they buy.